Unless otherwise stated below, the provision of your personal data is neither legally nor contractually required, nor necessary for the conclusion of a contract. You are not obliged to provide the data. Non-provision has no consequences. This only applies as long as no other information is provided in the following processing operations.
"Personal data" is any information relating to an identified or identifiable natural person.
Server log files
You can visit our websites without providing any personal information.
With each access to our website, usage data is transmitted to us or our web host / IT service provider by your internet browser and stored in log files (so-called server log files). This stored data includes, for example, the name of the accessed page, date and time of the retrieval, the IP address, the amount of data transmitted, and the requesting provider.
The processing is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in ensuring the uninterrupted operation of our website as well as improving our services.
Your data may be transferred to third countries outside the EU, especially to Canada and the USA, and processed there. There is an adequacy decision by the EU Commission for Canada. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer is based on contractual obligations comparable to the standard contractual clauses of the EU Commission.The processing is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in ensuring the uninterrupted operation of our website as well as improving our services.
Contact
Responsible party
Contact us on request. The person responsible for data processing is: Torsten Borstel, Buchenweg 12, 29690 Essel Germany, +4950715329670, info@bluaqua.com
Initiative contact by the customer via email
If you initiate contact with us via email, we collect your personal data (name, email address, message text) only to the extent you provide it. The data processing serves to process and respond to your contact request.
If the contact is for the purpose of carrying out pre-contractual measures (e.g., consultation in case of purchase interest, creation of offers) or concerns a contract already concluded between you and us, this data processing is based on Art. 6 para. 1 lit. b GDPR.
If the contact is made for other reasons, this data processing is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in processing and responding to your request. In this case, you have the right to object at any time to the processing of your personal data based on Art. 6 para. 1 lit. f GDPR for reasons arising from your particular situation.
We only use your email address to process your request. Your data will then be deleted in accordance with legal retention periods, unless you have consented to further processing and use.
Collection and processing when using the contact form
When using the contact form, we collect your personal data (name, email address, message text) only to the extent you provide it. The data processing serves the purpose of contacting you.
If the contact is for the purpose of carrying out pre-contractual measures (e.g., consultation in case of purchase interest, creation of offers) or concerns a contract already concluded between you and us, this data processing is based on Art. 6 para. 1 lit. b GDPR.
If the contact is made for other reasons, this data processing is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in handling and responding to your inquiry. In this case, you have the right to object at any time to the processing of personal data concerning you based on Art. 6 para. 1 lit. f GDPR for reasons arising from your particular situation.
We only use your email address to process your request. Your data will then be deleted in accordance with legal retention periods, unless you have consented to further processing and use.
WhatsApp Business
If you contact us via WhatsApp for business purposes, we use the WhatsApp Business version of WhatsApp Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; "WhatsApp"). If you are located outside the European Economic Area, this service is provided by WhatsApp Inc. (1601 Willow Road, Menlo Park, CA 94025, USA).
The data processing serves to handle and respond to your contact request. For this purpose, we collect and process your mobile phone number stored with WhatsApp, your name if provided, and other data to the extent you have provided. We use a mobile device for the service, in whose address book only data from users who have contacted us via WhatsApp are stored. No personal data is passed on to WhatsApp without your prior consent given to WhatsApp.
Your data is transmitted by WhatsApp to servers of Meta Platforms Inc. in the USA. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Meta Platforms Inc. has certified itself under the TADPF and thus committed to comply with European data protection principles. If the contact is for the execution of pre-contractual measures (e.g., consultation for purchase interest, offer creation) or concerns a contract already concluded between you and us, this data processing is based on Art. 6 para. 1 lit. b GDPR.
If contact is made for other reasons, this data processing is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in providing quick and easy contact as well as responding to your inquiry. In this case, you have the right to object at any time to the processing of your personal data based on Art. 6 para. 1 lit. f GDPR for reasons arising from your particular situation.
We only use your personal data to process your request. Your data will then be deleted in accordance with legal retention periods, unless you have consented to further processing and use.
Further information on terms of use and data protection when using WhatsApp can be found at https://www.whatsapp.com/legal/#terms-of-service and https://www.whatsapp.com/legal/#privacy-policy.
Customer Account Orders
Customer account
When opening a customer account, we collect your personal data to the extent specified there. The data processing serves the purpose of improving your shopping experience and simplifying order processing. The processing is based on Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out based on the consent until the revocation. Your customer account will then be deleted.
Collection, processing, and sharing of personal data when placing orders
When ordering, we collect and process your personal data only to the extent necessary to fulfill and process your order as well as to handle your inquiries. Providing the data is necessary for the conclusion of the contract. Failure to provide it will result in no contract being concluded. The processing is based on Art. 6 para. 1 lit. b GDPR and is necessary for the fulfillment of a contract with you.
Your data is passed on, for example, to shipping companies, dropshipping or fulfillment providers, payment service providers, service providers for order processing, and IT service providers. In all cases, we strictly observe the legal requirements. The scope of data transmission is limited to a minimum.
Your data may be transferred to third countries outside the EU, especially to Canada and the USA, and processed there. There is an adequacy decision by the EU Commission for Canada. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer is based on contractual obligations comparable to the standard contractual clauses of the EU Commission.Reviews Advertising
Shopauskunft customer review
We use the review tool “shopauskunft.de” from Händlerbund Management AG (Kohlgartenstraße 11 - 13, 04315 Leipzig; "Shopauskunft") for our website.
After your order, we kindly ask you to rate and comment on your purchase with us. For this purpose, you will be contacted by us via email, whereby we use the technical system "Legally Compliant Review Request (RBA)" serve. In doing so, we process the data related to your order (order number/invoice number, purchase value, and shipping costs) as well as your email address. If applicable, we also use this data for the purpose of verifying your review.
We use the review tool “shopauskunft.de” from Händlerbund Management AG (Kohlgartenstraße 11 - 13, 04315 Leipzig; "Shopauskunft") for our website.
After your order, we kindly ask you to rate and comment on your purchase with us. For this purpose, you will be contacted by us via email, whereby we use the technical system "Legally Compliant Review Request (RBA)" serve. In doing so, we process the data related to your order (order number/invoice number, purchase value, and shipping costs) as well as your email address. If applicable, we also use this data for the purpose of verifying your review.
The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent, provided you have expressly agreed to the transfer of your data and the receipt of the review request.
You can revoke the consent at any time by using the corresponding link in the email or by notifying us, without affecting the lawfulness of the processing carried out based on the consent until the revocation.
Further information on data protection when using Shopauskunft can be found at:
https://www.shopauskunft.de/datenschutz.
Trustami customer reviewYou can revoke the consent at any time by using the corresponding link in the email or by notifying us, without affecting the lawfulness of the processing carried out based on the consent until the revocation.
Further information on data protection when using Shopauskunft can be found at:
https://www.shopauskunft.de/datenschutz.
To display the collected reviews as well as social media feedback, the Trustami trust seal is integrated on this website. This serves to implement our legitimate interests in optimal marketing of our offer on our own website in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR. When calling up the Trustami trust seal, the web server automatically stores data (access data) in the form of a server log file, which contains the name of the accessed website, the file, the date and time of access, your IP address in shortened form, the amount of data transferred, the message about a successful access, the browser type, the user's operating system, the referrer URL (the previously visited page), and the requesting provider. This access data is not evaluated and is automatically overwritten no later than seven days after the end of your visit. The Trustami trust seal and the services advertised with it are an offer from Trustami GmbH, Schröderstraße 5, 10115 Berlin. For the processing of data collected by Trustami, the privacy policy of Trustami applies at www.trustami.com/datenschutz.
Review reminder
After your order, we would like to ask you to rate your purchase with us.
For this purpose, we use your personal data (name, email address, order information) independently of the contract processing to send you a review reminder by email after an order has been placed, provided you have expressly agreed to this.
The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can revoke the consent at any time by using the corresponding link in the email or by notifying us, without affecting the lawfulness of the processing carried out based on the consent until the revocation.
Use of your personal data for sending postal advertisingAfter your order, we would like to ask you to rate your purchase with us.
For this purpose, we use your personal data (name, email address, order information) independently of the contract processing to send you a review reminder by email after an order has been placed, provided you have expressly agreed to this.
The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can revoke the consent at any time by using the corresponding link in the email or by notifying us, without affecting the lawfulness of the processing carried out based on the consent until the revocation.
We use your personal data (name, address) that we have received in the context of the sale of a good or service to send you postal advertising, provided you have not objected to this use. The provision of this data is necessary for the conclusion of the contract. Failure to provide it will result in no contract being concluded.
The processing is based on Art. 6 para. 1 lit. f GDPR from our overriding legitimate interest in direct advertising. You can object to this use of your address data at any time by notifying us. You can find the contact details for exercising the objection in the imprint.
Use of the email address for sending newsletters
We use your email address to send information and offers via newsletter, provided you have explicitly consented. The data processing serves exclusively the purpose of advertising. For this purpose, we process your email address as well as any other data you have voluntarily provided during registration for our newsletter.
The processing is based on Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time without affecting the legality of the processing carried out based on the consent until the revocation.
You can unsubscribe from the newsletter at any time using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the distribution list. Despite removal from the distribution list, we may continue to store your email address in a so-called blacklist to prevent you from receiving newsletter emails from us in the future. This storage is based on Art. 6 para. 1 lit. f GDPR due to our and your legitimate interest in preventing the reuse of your email address for sending our newsletter. You have the right to object at any time to the processing of personal data concerning you for reasons arising from your particular situation.
Shipping service provider Inventory management
Disclosure of the email address to shipping companies for information about the shipping status
We pass on your email address to the shipping company as part of the contract processing, provided you have explicitly consented to this during the ordering process. The transfer serves the purpose of informing you by email about the shipping status. The processing is based on Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time by notifying us or the shipping company, without affecting the legality of the processing carried out based on the consent until the revocation.
Use of an external merchandise management system
We use a merchandise management system for contract processing as part of order processing. For this purpose, your personal data collected during the order will be sent to
weclapp GmbH, Frauenbergstraße 31 33, 35039 Marburg
transmitted.
The processing of your personal data serves the purpose of fulfilling the contract concluded with you and is carried out based on Art. 6 para. 1 lit. b GDPR.
Payment service provider Credit check
Use of PayPal Express
On our website, we use the payment service PayPal Express from PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal"). The data processing serves the purpose of offering you payment via the PayPal Express payment service. To integrate this payment service, it is necessary for PayPal to collect, store, and analyze data (e.g., IP address, device type, operating system, browser type, location of your device) when the website is accessed. Cookies may also be used for this purpose. The cookies enable the recognition of your browser.
The processing of your personal data is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in a customer-oriented offering of various payment methods. You have the right to object to the processing of your personal data at any time for reasons arising from your particular situation.
By selecting and using PayPal Express, the data required for payment processing is transmitted to PayPal in order to fulfill the contract with you using the chosen payment method. This processing is based on Art. 6 para. 1 lit. b GDPR. Further information on data processing when using the PayPal Express payment service can be found in the associated privacy policy at www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#Updated_PS.
Use of PayPal Check-Out
We use the payment service PayPal Check-Out of PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. The data processing serves the purpose of offering you payment via the payment service. By selecting and using payment via PayPal, credit card via PayPal, direct debit via PayPal, or "Pay Later" via PayPal, the data required for payment processing is transmitted to PayPal in order to fulfill the contract with you using the chosen payment method. This processing is based on Art. 6 para. 1 lit. b GDPR.
Cookies may be stored that enable the recognition of your browser. The data processing that takes place as a result is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in a customer-oriented offer of various payment methods. You have the right to object at any time to the processing of personal data concerning you for reasons arising from your particular situation.
Credit card via PayPal, direct debit via PayPal & "Pay later" via PayPal
For certain payment methods such as credit card via PayPal, direct debit via PayPal, or "Pay Later" via PayPal, PayPal reserves the right to obtain a credit report based on mathematical-statistical methods using credit agencies if necessary. For this purpose, PayPal transmits the personal data required for a credit check to a credit agency and uses the received information about the statistical probability of a payment default for a balanced decision regarding the establishment, execution, or termination of the contractual relationship. The credit report may include probability values (score values) calculated based on scientifically recognized mathematical-statistical methods, which among other things include address data in their calculation. Your legitimate interests are taken into account in accordance with legal provisions. The data processing serves the purpose of credit checking for contract initiation. The processing is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in protection against payment default when PayPal advances payment.
You have the right to object at any time, for reasons arising from your particular situation, to the processing of your personal data based on Art. 6 para. 1 lit. f GDPR by notifying PayPal. Providing the data is necessary for concluding the contract with the payment method you have chosen. Failure to provide the data will result in the contract not being concluded with the payment method you have selected.
Third-party providers
When paying via a third-party payment method, the data required for payment processing is transmitted to PayPal. This processing is based on Art. 6 para. 1 lit. b GDPR. To carry out this payment method, the data may then be passed on by PayPal to the respective provider. This processing is based on Art. 6 para. 1 lit. b GDPR. Local third-party providers may include:
- Apple Pay (Apple Distribution International Ltd., Hollyhill Industrial Estate, Hollyhill, Cork, Ireland)
- Google Pay (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland)
Invoice purchase via PayPal
When paying via the invoice payment method, the data required for payment processing is initially transmitted to PayPal. To carry out this payment method, the data is then transmitted by PayPal to Ratepay GmbH (Franklinstraße 28-29, 10587 Berlin; "Ratepay") in order to fulfill the contract with you using the chosen payment method. This processing is based on Art. 6 para. 1 lit. b GDPR. Ratepay may carry out a credit check based on mathematical-statistical methods (probability or score values) using credit agencies as described above. The data processing serves the purpose of credit assessment for contract initiation. The processing is based on Art. 6 para. 1 lit. f GDPR from our overriding legitimate interest in protection against payment default when Ratepay advances payment. Further information on data protection and which credit agencies Ratepay uses can be found at https://www.ratepay.com/legal-payment-dataprivacy/ and https://www.ratepay.com/legal-payment-creditagencies/.
Further information on data processing when using PayPal can be found in the associated privacy policy at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.
Data collection and processing in credit checks
If we advance payment, e.g., for payment by invoice or direct debit, we reserve the right to possibly obtain a credit report based on mathematical-statistical methods using the Association of Creditreform Clubs e.V., Hammfelddamm 13, 41460 Neuss to obtain. For this purpose, we transmit the personal data required for a credit check there and use the information received about the statistical probability of a payment default for a balanced decision on the establishment, execution, or termination of the contractual relationship. The credit report may include probability values (score values) calculated based on scientifically recognized mathematical-statistical methods, which include address data in their calculation, among other things. Your legitimate interests are taken into account in accordance with legal provisions. The data processing serves the purpose of credit checking for contract initiation. The processing is based on Art. 6 para. 1 lit. f GDPR from our overriding legitimate interest in protection against payment default when we advance payment. You have the right to object at any time to the processing of your personal data based on Art. 6 para. 1 lit. f GDPR for reasons arising from your particular situation by notifying us. Providing the data is necessary for concluding the contract with the payment method you desire. Failure to provide it will result in the contract not being concluded with the payment method you have chosen.
Use of the payment service provider Mollie
We use the payment service provider Mollie B.V. (Keizersgracht 313, 1016 EE Amsterdam, Netherlands; "Mollie") for payment processing on our website. The data processing serves the purpose of offering you various payment methods through payment processing via the payment service provider Mollie. If you have chosen one of the payment options of the payment service provider Mollie, the data required for payment processing will be transmitted to Mollie. This includes your payment data (for example, bank account number or credit card number), your IP address, your internet browser and device type, and in some cases your first and last name, your address data, and information about the product or service you purchased from us. This data processing is based on Art. 6 para. 1 lit. b GDPR. Further information on data processing when using the payment service provider Mollie can be found in the associated privacy policy https://www.mollie.com/de/privacy
We use the payment service provider Mollie B.V. (Keizersgracht 313, 1016 EE Amsterdam, Netherlands; "Mollie") for payment processing on our website. The data processing serves the purpose of offering you various payment methods through payment processing via the payment service provider Mollie. If you have chosen one of the payment options of the payment service provider Mollie, the data required for payment processing will be transmitted to Mollie. This includes your payment data (for example, bank account number or credit card number), your IP address, your internet browser and device type, and in some cases your first and last name, your address data, and information about the product or service you purchased from us. This data processing is based on Art. 6 para. 1 lit. b GDPR. Further information on data processing when using the payment service provider Mollie can be found in the associated privacy policy https://www.mollie.com/de/privacy
Cookies
Our website uses cookies. Cookies are small text files that are stored in the internet browser or by the internet browser on a user's computer system. When a user accesses a website, a cookie may be stored on the user's operating system. This cookie contains a characteristic string of characters that allows for the unique identification of the browser when the website is accessed again.
Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your internet browser, you can be notified before cookies are set and decide individually whether to accept them, as well as prevent the storage of cookies and the transmission of the contained data. Cookies already stored can be deleted at any time. However, we would like to point out that you may not be able to use all functions of this website fully.
You can find information on how to manage (including disabling) cookies in the major browsers at the following links:
Chrome: https://support.google.com/accounts/answer/61416?hl=de
Microsoft Edge: https://support.microsoft.com/de-de/microsoft-edge/cookies-in-microsoft-edge-lB6schen-63947406-40ac-c3b8-57b9-2a946a29ae09
Microsoft Edge: https://support.microsoft.com/de-de/microsoft-edge/cookies-in-microsoft-edge-lB6schen-63947406-40ac-c3b8-57b9-2a946a29ae09
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Technically necessary cookies
Unless otherwise stated in the privacy policy below, we only use these technically necessary cookies to make our offer more user-friendly, effective, and secure. Furthermore, cookies enable our systems to recognize your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized again after a page change.
The use of cookies or similar technologies is based on § 25 Abs. 2 TDDDG. The processing of your personal data is based on Art. 6 Abs. 1 lit. f GDPR due to our overriding legitimate interest in ensuring the optimal functionality of the website as well as a user-friendly and effective design of our services.
You have the right to object to the processing of your personal data at any time for reasons arising from your particular situation.
Use of the Shopify Consent Tool (Shopify Privacy & Compliance)We use the consent tool "Shopify Privacy & Compliance" from Shopify International Ltd. (Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; "Shopify"). Shopify is a company affiliated with Shopify Inc. (151 O’Connor Street, Ground Floor, Ottawa, Ontario, K2P 2L8, Canada).
The tool allows you to give consent to data processing on the website, especially the setting of cookies, and to exercise your right of withdrawal for consents already given. The data processing serves the purpose of obtaining and documenting necessary consents for data processing and thus complying with legal obligations. Cookies may be used for this purpose. User information, including your IP address, is collected and transmitted to Shopify.
Your data may be transferred to third countries outside the EU, especially to Canada and the USA, and processed there. There is an adequacy decision by the EU Commission for Canada. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer is based on contractual obligations comparable to the standard contractual clauses of the EU Commission.
Data processing is carried out to fulfill a legal obligation based on Art. 6 para. 1 lit. c GDPR.
More information about data protection at Shopify can be found at https://www.shopify.com/de/legal/datenschutz.
Analysis Advertising tracking
Use of Google Analytics 4
We use the web analytics service Google Analytics from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
Data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activities, and to provide further services related to website usage and internet usage to the website operator.
Among other things, the following information may be collected: IP address, date and time of the page visit, click path, information about the browser you use and the device you use, visited pages, referrer URL (website from which you accessed our website), location data, purchase activities. Your data may be linked by Google with other data, such as your search history, your personal accounts, your usage data from other devices, and all other data Google has about you.
Your IP address is shortened by us on our own servers beforehand. Google thus only receives pseudonymized data.
Google uses technologies such as cookies, web storage in the browser, and tracking pixels that enable analysis of your use of the website. The use of cookies or comparable technologies is based on your consent pursuant to § 25 para. 1 sentence 1 TDDDG in conjunction with Art. 6 para. 1 lit. a GDPR.
The processing of your personal data is carried out with your consent based on Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on the consent until the revocation.
We use the advanced implementation of the consent mode (Advanced Consent Mode). In this case, user data is transmitted to Google in the form of "pings" even if consent is not given. These pings may include, among other things, the following information: IP address to derive the IP country (the IP address is not logged), date and time of the page visit, URL of the visited pages, user agent, referrer URL (website from which our website was accessed), or information about triggering website events such as a conversion. Based on this information, Google models usage data to enable comprehensive usage analysis despite the refusal of consent.
The information generated about your use of this website is usually transmitted to and stored on a Google server in the USA. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and thus committed to comply with European data protection principles. Both Google and US government authorities have access to your data.
More information about terms of use and privacy can be found at https://policies.google.com/technologies/partner-sites and at https://policies.google.com/privacy?hl=de&gl=de.
Use of Google Ads Conversion Tracking
We use the online advertising program "Google Ads" on our website and, within this framework, conversion tracking (visit action evaluation). Google Conversion Tracking is an analysis service of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; Google).
If you click on an ad placed by Google, a cookie for conversion tracking is placed on your computer. These cookies have a limited validity, contain no personal data, and thus do not serve personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. Therefore, there is no possibility that cookies can be tracked across the websites of Ads customers.
The information collected using the conversion cookie is used to create conversion statistics. In this process, we learn the total number of users who clicked on one of our ads and were redirected to a page marked with a conversion tracking tag. However, we do not receive any information that would allow us to personally identify users. We use the advanced implementation of the consent mode (Advanced Consent Mode). In this case, user data is transmitted to Google in the form of “pings” even if consent is not given. These pings may include, among other things, the following information: IP address to derive the IP country (the IP address is not logged), date and time of the page visit, URL of the visited pages, user agent, referrer URL (website from which our website was accessed), or information about triggering website events such as a conversion. Based on this information, Google models user data to enable comprehensive usage analysis despite the refusal of consent.
Your data may be transmitted to the servers of Google LLC in the USA. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and thus committed to comply with European data protection principles.
We use the online advertising program "Google Ads" on our website and, within this framework, conversion tracking (visit action evaluation). Google Conversion Tracking is an analysis service of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; Google).
If you click on an ad placed by Google, a cookie for conversion tracking is placed on your computer. These cookies have a limited validity, contain no personal data, and thus do not serve personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. Therefore, there is no possibility that cookies can be tracked across the websites of Ads customers.
The information collected using the conversion cookie is used to create conversion statistics. In this process, we learn the total number of users who clicked on one of our ads and were redirected to a page marked with a conversion tracking tag. However, we do not receive any information that would allow us to personally identify users. We use the advanced implementation of the consent mode (Advanced Consent Mode). In this case, user data is transmitted to Google in the form of “pings” even if consent is not given. These pings may include, among other things, the following information: IP address to derive the IP country (the IP address is not logged), date and time of the page visit, URL of the visited pages, user agent, referrer URL (website from which our website was accessed), or information about triggering website events such as a conversion. Based on this information, Google models user data to enable comprehensive usage analysis despite the refusal of consent.
Your data may be transmitted to the servers of Google LLC in the USA. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and thus committed to comply with European data protection principles.
The use of cookies or similar technologies is done with your consent based on § 25 Abs. 1 S. 1 TDDDG in conjunction with Art. 6 Abs. 1 lit. a DSGVO. The processing of your personal data is done with your consent based on Art. 6 Abs. 1 lit. a DSGVO. You can revoke your consent at any time, without affecting the lawfulness of the processing based on the consent until the revocation.
For more information and the privacy policy of Google, please visit: https://www.google.de/policies/privacy/
For more information and the privacy policy of Google, please visit: https://www.google.de/policies/privacy/
Use of the remarketing or "Similar Audiences" feature of Google Inc.
We use the remarketing or "Similar Audiences" feature of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
The application serves the purpose of analyzing visitor behavior and visitor interests. To conduct the analysis of website usage, which forms the basis for creating interest-based advertisements, Google uses cookies. Through the cookies, visits to the website as well as anonymized data about the use of the website are recorded. No personal data of the website visitors is stored. If you visit another website in the Google Display Network afterwards, you will be shown advertisements that very likely take into account previously viewed product and information areas.
Your data may be transferred to servers of Google LLC in the USA. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has been certified under the TADPF and thus committed to adhering to European data protection principles.
The use of cookies or similar technologies is done with your consent based on § 25 Abs. 1 S. 1 TDDDG in conjunction with Art. 6 Abs. 1 lit. a DSGVO. The processing of your personal data is done with your consent based on Art. 6 Abs. 1 lit. a DSGVO. You can revoke your consent at any time, without affecting the lawfulness of the processing based on the consent until the revocation.
More information about Google Remarketing and the associated privacy policy can be found at: https://www.google.com/privacy/ads/
We use the remarketing or "Similar Audiences" feature of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
The application serves the purpose of analyzing visitor behavior and visitor interests. To conduct the analysis of website usage, which forms the basis for creating interest-based advertisements, Google uses cookies. Through the cookies, visits to the website as well as anonymized data about the use of the website are recorded. No personal data of the website visitors is stored. If you visit another website in the Google Display Network afterwards, you will be shown advertisements that very likely take into account previously viewed product and information areas.
Your data may be transferred to servers of Google LLC in the USA. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has been certified under the TADPF and thus committed to adhering to European data protection principles.
The use of cookies or similar technologies is done with your consent based on § 25 Abs. 1 S. 1 TDDDG in conjunction with Art. 6 Abs. 1 lit. a DSGVO. The processing of your personal data is done with your consent based on Art. 6 Abs. 1 lit. a DSGVO. You can revoke your consent at any time, without affecting the lawfulness of the processing based on the consent until the revocation.
More information about Google Remarketing and the associated privacy policy can be found at: https://www.google.com/privacy/ads/
Plug-ins and Others
Use of the Google Tag Manager
We use the Google Tag Manager from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
This application manages JavaScript tags and HTML tags used for the implementation of tracking and analytics tools in particular. The data processing serves the purpose of demand-oriented design and optimization of our website.
The Google Tag Manager itself does not store cookies nor are personal data processed through it. However, it enables the triggering of other tags that can collect and process personal data.
Further information on terms of use and data protection can be found here.
Use of Google MapsWe use the Google Tag Manager from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
This application manages JavaScript tags and HTML tags used for the implementation of tracking and analytics tools in particular. The data processing serves the purpose of demand-oriented design and optimization of our website.
The Google Tag Manager itself does not store cookies nor are personal data processed through it. However, it enables the triggering of other tags that can collect and process personal data.
Further information on terms of use and data protection can be found here.
We use the function to embed Google Maps from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland, "Google") on our website.
The function enables the visual representation of geographical information and interactive maps. When pages containing Google Maps are accessed, Google also collects, processes, and uses data from the visitors of the websites.
Your data may also be transferred to the USA. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has been certified under the TADPF and thus committed to adhering to European data protection principles.
The use of cookies or similar technologies is done with your consent based on § 25 Abs. 1 S. 1 TDDDG in conjunction with Art. 6 Abs. 1 lit. a DSGVO. The processing of your personal data is done with your consent based on Art. 6 Abs. 1 lit. a DSGVO. You can revoke your consent at any time, without affecting the lawfulness of the processing based on the consent until the revocation.
More information about the collection and use of data by Google can be found in Google's privacy policy at https://www.google.com/privacypolicy.html. There you also have the option in the privacy center to change your settings so that you can manage and protect your data processed by Google.
Use of YouTube
We use the function to embed YouTube videos from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "YouTube"). YouTube is a company affiliated with Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
The function displays videos stored on YouTube in an iFrame on the website. The "Enhanced Privacy Mode" option is activated. This means that YouTube does not store any information about the visitors of the website. Only when you watch a video, information about it is transmitted to YouTube and stored there. Your data may be transferred to the USA. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). YouTube has been certified under the TADPF and thus committed to adhering to European data protection principles.
The use of cookies or similar technologies is done with your consent based on § 25 Abs. 1 S. 1 TDDDG in conjunction with Art. 6 Abs. 1 lit. a DSGVO. The processing of your personal data is done with your consent based on Art. 6 Abs. 1 lit. a DSGVO. You can revoke your consent at any time, without affecting the lawfulness of the processing based on the consent until the revocation.
Further information on the collection and use of data by YouTube and Google, your rights in this regard, and options for protecting your privacy can be found in YouTube's privacy policy at https://www.youtube.com/t/privacy.
Use of Vimeo
We use plug-ins from Vimeo Inc. (555 West 18th Street New York, New York 10011, USA; “Vimeo”) on our website to embed videos from the “Vimeo” portal.
When you visit pages of our website containing such a plug-in, a connection to the servers of Vimeo is established and the plug-in is displayed on the page by communicating with your browser. This transmits both your IP address and the information about which of our pages you have visited to the servers of Vimeo.
If you are logged in to Vimeo at the same time, Vimeo assigns this information to your personal user account. When using the plug-in functions (e.g. by starting a video by pressing the corresponding button), this information is also assigned to your Vimeo account.
Your data may be transferred to the USA. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Vimeo has certified itself under the TADPF and thus committed to comply with European data protection principles.
The use of cookies or similar technologies is done with your consent based on § 25 Abs. 1 S. 1 TDDDG in conjunction with Art. 6 Abs. 1 lit. a DSGVO. The processing of your personal data is done with your consent based on Art. 6 Abs. 1 lit. a DSGVO. You can revoke your consent at any time, without affecting the lawfulness of the processing based on the consent until the revocation.
More information about the purpose and scope of the collection as well as the further use and processing of the data by Vimeo and about your related rights and options to protect your privacy can be found in Vimeo's privacy policy: https://vimeo.com/privacy
Rights of the data subjects and storage duration
Duration of storage
After the complete fulfillment of the contract, the data will initially be stored for the duration of the warranty period, then taking into account legal, in particular tax and commercial law retention periods, and will be deleted after the expiration of the period, unless you have consented to further processing and use.
Rights of the data subject
You have the following rights under Art. 15 to 20 GDPR if the legal requirements are met: right to access, right to rectification, right to erasure, right to restriction of processing, right to data portability.
In addition, you have the right to object under Art. 21 para. 1 GDPR against processing based on Art. 6 para. 1 f GDPR, as well as against processing for the purposes of direct marketing.
Right to complain to the supervisory authority
You have the right under Art. 77 GDPR to complain to the supervisory authority if you believe that the processing of your personal data is not lawful.
You can file a complaint with the supervisory authority responsible for us, which you can reach at the following contact details:
State Commissioner for Data Protection Lower Saxony
Prinzenstraße 5
30159 Hannover
Tel.: +49 511 1204500
Fax: +49 511 1204599
E-Mail: poststelle@lfd.niedersachsen.de
Right to object
If the personal data processing listed here is based on our legitimate interest according to Art. 6 para. 1 lit. f GDPR, you have the right to object to these processing activities at any time with effect for the future for reasons arising from your particular situation.
After an objection has been made, the processing of the affected data will be terminated unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or if the processing is necessary for the establishment, exercise, or defense of legal claims.
If the processing of personal data is for the purposes of direct marketing, you can object to this processing at any time by notifying us. After an objection has been made, we will cease processing the affected data for the purposes of direct marketing.
last update: 22.10.2024
